SES Americom

IP-PRIME Brings the Passion and Excitement of NFL to IPTV Providers Nationwide

PRINCETON, N.J. – April 25, 2008 – IP-PRIME^® announced today a major enhancement to its sports programming lineup through a new agreement with NFL Network, to bring the network’s 24-hour suite of football programming to telecom carriers using SES AMERICOM’s IP-PRIME IPTV service.  IP-PRIME is the first truly “turnkey” IPTV solution that delivers the most robust and comprehensive array of digital and HD programming to IPTV providers in North America.

NFL NETWORK is the destination for all that happens around the sport of football, on and off the field – during the season and throughout the off-season.  NFL Network airs seven days a week, 24 hours a day on a year-round basis providing viewers with nearly 2,000 hours a year of original programming (NFL Total Access, NFL GameDay, Point After, NFL Replay, Playbook, Red Zone, College Football Now, NFL Top 10, NFL Scoreboard), eight live prime time NFL regular season games as well as 52 preseason games, college bowl games, NFL Scouting Combine and other cutting-edge, enhanced TV applications.

“We’re very pleased to add the NFL Network to our ever-expanding lineup of outstanding sports programming,” said Bill Squadron, President of IP-PRIME.  “The network is a ‘must have’ for our IP-PRIME operators and their football fan customers.  With NFL Network on board, IP-PRIME now has more than 30 channels devoted to sports coverage, a key offering of our 300 channel line up.”

“NFL Network is pleased to partner with IP-PRIME to bring our high quality programming to as many fans as possible,” said Brian Decker, Vice President Affiliate Sales for NFL Network. “This partnership with IP-PRIME continues to expand the reach of the NFL Network."

The transport agreement between the companies ensures that NFL Network will be available to all IP-PRIME operators throughout the U.S., though each operator will have to sign individual carriage deals with NFL Network in order to offer the channel to their subscribers.

Now serving consumers throughout America, IP-PRIME is a complete turnkey IPTV solution that telecom carriers and cable operators can use today to provide their subscribers with the content that they demand – HD and SD channels; premium, music and PPV channels; and video on demand.  IP-PRIME minimizes the risks associated with a complex technical integration by simplifying program acquisition challenges and lowering companies’ financial risks for launching a TV service.  In addition to being fully customizable to suit the specific needs of its customers, IP-PRIME protects customers’ brands by allowing the television service to be marketed and sold under each operator’s own brand.

About the NFL Network

NFL Network airs nearly 200 football games, including eight regular season NFL games, 52 preseason games, 98 game replays, Super Bowl and NFL Classics, plus the Insight Bowl, Texas Bowl and Senior Bowl. NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the first television network fully dedicated to the NFL and the sport of football. For more information, log onto www.nfl.com/nflnetwork. NFL.com is the exclusive internet home of NFL Network.

About SES AMERICOM

SES AMERICOM, North America's leading satellite company, delivers video, voice and data ubiquitously across the continent, including locations impossible to reach with wired connections.  Building on its thirty year heritage in broadcast television, the company’s IP-PRIME® solution is the fastest and most cost effective way for providers to bring IPTV service to market.  This true turnkey solution comes with transport agreements for over 295 television channels – including the industry’s largest selection of HDTV– and more than 100 digital music channels, letting IP-PRIME customers offer a broad range of diverse programming to their subscribers.  

About SES

SES AMERICOM is an SES company (Euronext Paris and Luxembourg Stock Exchange: SESG).  SES wholly owns three market-leading satellite operators, SES ASTRA in Europe, SES AMERICOM in North America, and SES NEW SKIES which provides global coverage and connectivity.  The company also holds 90% of SES SIRIUS in Europe as well as strategic participations in Ciel in Canada and Quetzsat in Mexico.  SES provides outstanding satellite communications solutions via a fleet of 38 satellites in 25 orbital positions around the globe.  Additional information on SES is available at: www.ses.com.

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Media Contact:

Monica Morgan

+1-609-987-4143 or +1-609-933-8442

monica.morgan@ses-americom.com